The industrial age taught us that we could be successful by fitting in and doing what we’re told. But in the information age, we must stand out. We must be remarkable. Social media for Engineers and Scientists will show you how to tell your story to the world artfully and convincingly.

In this book, you will learn…

• The science, psychology and economics of Web 2.0 that are reshaping our culture, political systems and workplaces
• Four skills necessary for mastering social media communication: web apprentice, designer, storyteller and marketer
• Essential tips and tricks that will shorten your social media learning curve