By now, many people are familiar with Cybersquatting – a process whereby a person registers a domain name in bad faith with the intent of reselling it later for a profit.Recent legislation has made it easier for trademark holders and famous persons to obtain their domains from squatters, but the process is by no means [...]
Back in July, I read an article about an ad agency who wrote a blog post criticizing Zappos over their review process for proposals after theirs didn’t make the final cut. At first blush, this sounds like a story of sour grapes but in reality, it’s much worse. The crux of the argument was that [...]
The human brain uses 20% of the body’s energy while accounting for just 2% of its mass – a whopping 900% premium. It generates 25 watts of power each day and demands 15% of the heart’s output. The average reader can comprehend 120 words per minute, taking nearly fourteen hours to read a typical novel (100k words) at [...]
Have you Googled yourself lately? If you haven’t done a Google search on your name in the past 30 days, do it right now (and be sure to put your name in quotation marks). Go ahead, I’ll wait… OK, what do the results look like? Think about these questions: Is your name at the top [...]
The publishing industry has embarked on a quixotic journey. A recent Adweek article announces that “Close to 100 titles are planning to sacrifice prominent placements in their issues for an industry campaign.” Their tilted windmill is a sense that we have all simply forgotten how wonderful their product is, and that by running ads they can [...]
I was watching a TED video of Clifford Stoll last week, during which he was asked to talk about the future. He confessed that he didn’t think he was the best person to ask, saying “In fact, I think if you really want to know what the future’s going to be, don’t ask a scientist, a [...]
Last month, I wrote a post titled, “Statistics: I Do Not Think It Means What You Think It Means.” The title paid homage to one of my favorite sources of movie quotes, The Princess Bride (you can view this particular quote on YouTube). Since that article, I have read no fewer than a dozen more posts from [...]
Disclosure #1: I am not an Apple fanboy – not even close. Disclosure #2: This is about what we can learn from the iPad, not so much about the iPad itself. I finally carved out an hour and half of time to watch the iPad unveiling, conforming myself to the reclining love seat with my laptop. It was [...]
Everybody has heard the familiar axiom that “The three most important things in real estate are location, location, and location.” The same is true for SEO (Search Engine Optimization), where your “location” is your domain name. It’s one of the most important aspects of optimization and there are four common mistakes that hurt your website’s [...]
Under the cover darkness on a snowy March evening in 1984, a fleet of moving trucks pulled into the headquarters of the Baltimore Colts and proceeded to load up everything from the tackling dummies to office chairs and move everything to Indianapolis. While rumors had been running rampant for months, there had been no announcement from [...]