Jon DiPietro is a self-described “domesticator of information technology” and founder of several software technology companies including Bridge-Soft, which provides data management solutions to water & wastewater utilities and environmental labs. After receiving a BS in Electrical Engineering, he began his career as an automation engineer working primarily as a PLC programmer and HMI developer. Working his way up the information food chain, Jon became more and more immersed in software and database development until finally being bitten by the entrepreneurial bug in 1997 and co-founding Bridge-Soft. Since then, he has been travelling the road from a left-brained engineer to a right-brained salesman, blogger, certified Inbound Marketing Professional, and business owner.

Jon’s technology blog, Domesticating IT, provides “tips and tricks from a geek who knows how to talk to people who aren’t.”  During the development of his blog, Jon became more and more immersed in social media channels like LinkedIn, Twitter and Facebook.  As his experience and knowledge grew in these channels, so did the belief that the world was changing as a result.  As he began to evangelize these ideas to non-profit trade associations like the International Society of Automation and the American Water Works Association, Jon became a regular speaker and workshop developer on leveraging Internet technologies and social media.

In a quest to improve his blogging and presentation skills, Jon began an exhaustive campaign to better understand the underpinnings of compelling content.  ”Social Media for Engineers & Scientists” chronicles this journey and conveys the lessons learned as an analytical, linear thinker uncovered the secrets of meaning, empathy, design, storytelling, and other right-brained skills.  It’s no big secret that most engineers and scientists are predominately left-brained by nature and by training, but what’s not so commonly known is that it is possible to learn and develop those right-brained skills.