Everyone knows about the rising phenomena of social media, but what does that have to do with you, the engineer? What about engineers looking for employment? And can you really push your consultancy business, publication and more to establish your own personal brand? Do engineering companies really need social media?

Social networks are both a blessing and a curse the engineer and scientist. The blessings are apparent: the abundance of free applications and their increasing mobility and transportability. The curse is that creating interesting and compelling content on these user-driven systems is best served by right-brain skills. But most engineers and scientists are left-brain oriented and have generally shunned the right-brain skills like graphic design and creative writing as being indulgent and time wasting. This new book shows you how to develop better “right brain” skills and apply them to social media like Facebook, Twitter, LinkedIn and others, where so much professional communication, marketing, promoting and even collaborative technical work is taking place today.

In this book, you will learn…

• The science, psychology and economics of Web 2.0 that are reshaping our culture, political systems and workplaces
• Four skills necessary for mastering social media communication: web apprentice, designer, storyteller and marketer
• Essential tips and tricks that will shorten your social media learning curve

The industrial age taught us that we could be successful by fitting in and doing what we’re told. But in the information age, we must stand out. We must be remarkable. Social media for Engineers and Scientists will show you how to tell your story to the world artfully and convincingly.

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